Banks’ battle against stablecoin yield is already a lost cause

The debate around stablecoin yield has stumped regulators. Banks argue that higher yields on stablecoins threaten their very business models, with $6.6 trillion in deposits at risk of flight, and are advocating for an outright ban. Meanwhile, digital asset firms insist these higher yields give an important competitive edge for a nascent industry, and a ban would put them at an unfair disadvantage. 

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Neither of them is wrong. Banks are right to be concerned about the competition, while digital asset firms do require regulatory support to spur innovation. This is why the Senate appears to be trying to placate both sides by proposing rules that would prohibit direct stablecoin yields, but allow reward payments. But all this bickering over the rules misses the fact that banning stablecoin yields won’t protect the status quo that banks are fighting so hard for. It will only push the demand for that yield beyond the reach of regulators and banks alike. 

History is full of examples of over-regulation backfiring. Back in the 1950s, sanctions and strict regulations, like Regulation Q that capped deposit interest rates, pushed dollars outside of the U.S. This gave rise to the term “Eurodollar” to denote offshore USD assets, which outstripped the domestic dollar base by the mid-1980s. It was arguably a boon for the greenback’s global dominance, but certainly a loss for U.S.-based banks.

Later, Regulation Q led to the birth of money market funds, or MMFs — liquid instruments that offered far higher rates than bank deposits, much like stablecoins do today. Despite heavy bank lobbying against MMFs, demand for them was simply too high and they eventually grew into the multitrillion-dollar industry they are today. Innovation always finds a way to meet demand, which is exactly how a free market is supposed to function.

History doesn’t repeat, but it does tend to rhyme. The advent of stablecoins is reminiscent of the introduction of MMFs in the 1970s — and, just like MMFs, there’s little banks can do to stop their growth. Having seen their market cap skyrocket by nearly 50% in 2025 alone, stablecoins are clearly in demand. The GENIUS Act and the Clarity Act will determine whether they can satisfy this demand out in the open, or be pushed into shadowy corners of the financial system that are harder to oversee and regulate. But that demand isn’t going anywhere.

However, though stablecoins do pose a challenge to the traditional banking model, it is also ludicrous to suggest that they will replace the entire existing system overnight. Stablecoins offer many advantages over traditional banking, including cheap cross-border payments and T+0 settlement. But they also have no federal deposit protection, and still suffer from a lack of understanding and trust. They’re still a nascent sector with a market cap of just over $300 billion, while total bank deposits in the U.S. sit at $18.7 trillion. 

On top of this, U.S. banks have traditionally relied on deposit stickiness and customer loyalty, which has allowed them to keep interest rates lower than in many other developed nations. Stablecoins are challenging this setup, but human behavior changes slowly. Certainly, slowly enough to give banks plenty of time to adapt to this growing competition — time they are currently wasting on anti-stablecoin lobbying.

Rising to the challenge doesn’t mean pouring billions into proprietary stablecoin infrastructure. Instead, it could take the form of partnerships with crypto firms and stablecoin issuers that would allow banks to retain customer deposits, while using blockchain and stablecoins in the background for settlement, payments, treasury operations and more competitive customer incentives. This would be the best of both worlds, providing customers with a familiar experience alongside the advantages of stablecoins and blockchain technology.

When it comes to yield, banks can also get more creative. If banks can’t match stablecoin yields, they can still entice and retain customers through tiered loyalty programs, perks or joining bonuses. This has been the competitive reality for banks across the globe for decades — U.S. banks just haven’t had to face it until now. But that doesn’t mean that stifling innovation is the best outcome for the end user.

Whether the Crypto Clarity Act passes with the proposed stablecoin yield ban or not — or even if it stalls for months as the two sides attempt to find a compromise — stablecoins are here to stay. Lobbying won’t get that genie back in the bottle. Instead of fighting to keep the banking industry unchanged, perhaps it’s time for banks to accept that change is inevitable and focus on adapting to remain competitive.