SoFi Technologies is returning to crypto investing after a two-year hiatus — and the digital bank is also launching cross-border remittance payments in its app as it expands its “one-stop shop” strategy for digital financial services.
The digital bank announced on Wednesday that its customers will be able to buy, sell and hold popular cryptocurrencies like Bitcoin and Ethereum through SoFi’s website and mobile app. SoFi also anticipates expanding into stablecoins and other types of digital assets.
SoFi, which originally started as an online student loan refinancer and has since expanded into a wide range of digital banking products and services, will be officially releasing both its crypto and remittance services later this year for its customers. An exact timeline or release date was not released by the company.
“The future of financial services is being completely reinvented through innovations in crypto, digital assets and blockchain more broadly,” said SoFi CEO Anthony Noto in a statement. “We’re accelerating our efforts to give members more choice and more control, whether they’re investing, sending money across borders, or planning for their future. Crypto and blockchain innovations can and will be threaded through each of our businesses and capabilities, including buying, paying, saving, investing, borrowing and protecting.”
Remittance payments — transactions sent to a foreign country when the sender is located in the U.S. — are a chunk of the global money movement economy that the United States contributes significantly to. The U.S. sent more than $188 billion in remittances abroad in 2021, according to the
Remittance payments processing in the U.S. could be subject to the
Not SoFi’s first crypto rodeo
This isn’t the first time SoFi has ventured into cryptocurrency services, as it previously hosted crypto trading on its platform before becoming a bank.
SoFi entered cryptocurrency trading in September 2019 as part of its SoFi Invest platform, which provided robo advice and trading in stocks and exchange-traded funds.
SoFi was then
SoFi buys a bank, but crypto is rocky
SoFi, which started as a lending fintech called Social Finance in 2011, set its sights higher early on and initially
Regulators approved the
“This levels the playing field and will ensure that SoFi’s deposit and lending activities are conducted safely and soundly, including limiting the bank’s ability to engage in crypto-asset activities,” then-Acting Comptroller Michael Hsu said in a press release at the time.
Later that year, the
SoFi discontinues crypto
In November 2023, SoFi announced that it would be
Existing customers had the option to either liquidate their crypto holdings or migrate them to Blockchain.com, with transaction fees waived for both options. Any crypto holdings left unsold on SoFi would be automatically liquidated to close the accounts, with the funds deposited back into customer brokerage accounts.
“At SoFi, our mission has always been clear: to help you get your money right,” the company said in a statement at the time. “However, sometimes this means making changes to our business… we’re here to make the migration as seamless as possible while continuing to offer members access to all investment opportunities.”
Regulation becomes more crypto-friendly
After the November 2024 election, things started looking up in the fintech world — especially for crypto investments.
Noto said in a
The GENIUS Act, a bill regarding stablecoin regulation, also