The banking industry’s reputation broadly improved in 2025. While some banks saw modest gains, customer views on regional banks significantly improved to pre-pandemic levels, more than making up for the reputational damage of bank failures two years prior. in reputation as consumers’ trust in the banking sector continued to evolve following the banking turbulence of recent years.
Reputation research group Reptrak surveyed the public, who were required to have familiarity with the banks they rated, on four key questions assessing trust, respect, admiration and overall positive sentiment to measure the emotional connection that customers feel toward a company, assigning each firm a score ranging from zero to 100. Scroll through to see which banks are in the top 20 and how they fared in 2025.
Source: RepTrak
20. M&T Bank
Headquartered in Buffalo, New York, M&T Bank moved slightly higher to 79.9 in 2025, up from 79.1 in 2024.
19. Discover Bank
Discover Bank rose 4.4 points to 80.0, reflecting strong engagement with its credit card and banking customers.
18. PNC
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PNC Bank, based in Pittsburgh, Pennsylvania, improved modestly to 80.0, up 1.6 points from 78.4 in 2024.
17. Northern Trust
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Northern Trust jumped 6.5 points to 80.1, reflecting growing consumer confidence in its wealth management and banking services.
16. First Citizens
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First Citizens Bank, headquartered in Raleigh, North Carolina, saw a modest increase to 80.2, up from 79.3 in 2024.
15. Western Alliance Bank
Western Alliance Bank made its ranking debut in the top 20 in 2025 with a reputation score of 80.8, reflecting expanding consumer awareness.
14. East West Bank
East West Bank also debuted in the top 20 in 2025 with a score of 80.9.
13. Valley National Bank
Valley National Bank surged 10.2 points to 81.3 in 2025, up from 71.1, reflecting strong customer satisfaction.
12. The Bank of New York Mellon (BNY)
BNY made its first appearance in the top 20 in 2025 with a reputation score of 81.4.
11. First National Bank of Pennsylvania
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First National Bank of Pennsylvania increased 3.5 points to 81.6 in 2025, up from 78.1 in 2024.
10. BOK Financial
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BOK Financial, based in Tulsa, Oklahoma, rose 2.7 points to 82.0, continuing to strengthen its regional reputation.
9. Chime
Chime, a digital challenger bank, jumped 6 points to 82.4, highlighting the growing consumer comfort with online-only banking.
8. KeyBank
KeyBank, headquartered in Cleveland, Ohio, increased 4 points to 82.5, continuing its steady rise in consumer trust.
7. Huntington Bank
Huntington Bank, based in Columbus, Ohio, rose slightly by 1.1 points to 82.5, consolidating its reputation as a trusted regional bank.
6. Wintrust
Wintrust enters the 2025 ranking for the first time with a score of 82.9, reflecting its growing regional presence.
5. Truist Bank
Truist Bank, headquartered in Charlotte, North Carolina, rose 7.4 points to 83.5 in 2025, building on its expansions of consumer and business services.
4. SoFi Bank
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SoFi Bank, a digital-first financial services company based in San Francisco, increased 1.9 points to 83.8 in 2025, maintaining strong growth.
3. City National Bank
City National Bank made one of the largest jumps this year, rising 13.2 points to 84.3 in 2025 from 71.1 in 2024.
2. Regions
Regions Bank, headquartered in Birmingham, Alabama, saw a slight increase of 0.3 points to 84.6.
1. USAA Bank
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USAA Bank, serving U.S. military members and their families, remains the top-ranked bank in 2025 with a reputation score of 87.6, up 1.9 points from 85.7 in 2024.
